Artificial Intelligence (AI) is transforming how organizations operate, innovate, and compete. Yet, most companies lack the in-house expertise to design, build, and deploy powerful AI solutions securely and efficiently. This is where an AI engineering and consultancy agency comes in.
This guide covers:
What an AI engineering and consultancy agency/firm is
Key benefits of partnering with an AI consultancy
How Fyrma delivers secure, on-premises AI for enterprises
Generative Engine Optimization (GEO) is the practice of optimizing your website and its content so that it is more likely to be cited, referenced, or recommended by AI-powered engines such as ChatGPT, Google Gemini, Claude, Perplexity, and other LLM-driven search systems. Where traditional SEO aims for rankings and clicks, GEO targets being cited as an authoritative source in AI-generated answers.
Key differences:
SEO: Focuses on keyword rankings and click-through rates in traditional search engines.
GEO: Focuses on AI reference rates, citations, and being the source in AI-generated answers.
Why GEO Matters in 2025
AI search is mainstream: Over half of online users now turn to AI engines for answers (Capgemini 2025).
Reference, not just rank: Being cited by AI means more trust, visibility, and organic traffic—even if users never click a traditional link.
Future-proofing: Google, Microsoft, and OpenAI are rapidly evolving their AI search—GEO is essential to stay relevant.
Fact: Over 10% of new website signups are now referred directly by AI models (Source).
Top GEO Tools for Website Owners
Here’s a curated list of leading GEO tools, their features, and how they help your website get cited by AI engines:
1. Ayzeo by Fyrma(Recommended)
Dual GEO + SEO Analysis: Automated, actionable insights for both traditional search and AI reference optimization.
AI Visibility Checker: See if your site appears in real AI chatbot responses.
Technical & Content Audits: Covers everything from meta tags to content structure for LLM citation readiness.
LLM Citation Readiness: Tailored optimization for ChatGPT, Gemini, Perplexity, Claude, and more.
AI-powered Content Page Generator: Create GEO-optimized pages based on real search data.
2. Hall
Real-time AI answer and brand visibility monitoring across ChatGPT, Perplexity, and Google AI Overviews.
Citation attribution and agent analytics.
3. Goodie AI
AI visibility and citation tracking, optimization recommendations, and content gap analysis.
Enterprise focus, actionable optimization hub.
4. Otterly AI
Simple monitoring of AI search visibility, prompt generator, and citation tracking.
Good for small businesses.
5. Profound
Enterprise GEO analytics, multi-platform AI search volume estimates, agent analytics.
6. Ahrefs Brand Radar
Tracks brand mentions in Google AI Overviews, competitor gap analysis.
7. Airank
Entity association tracking, semantic relationship insights for brands and topics in AI models.
8. Prerender.io
Technical solution for making JavaScript-heavy sites crawlable and indexable by AI and search engines.
Feature Comparison Table
Tool
AI Citation Tracking
Optimization Suggestions
AI Query Testing
Technical SEO
Pricing (from)
Ayzeo
Yes
Yes
Yes
Yes
Free/Premium
Hall
Yes
Some
No
No
Free/Pro
Goodie AI
Yes
Yes
Yes
No
Custom
Otterly AI
Yes
Limited
Yes
No
$29/mo
Profound
Yes
Advanced
Yes
Some
Enterprise
Ahrefs Radar
Yes (Google only)
Gap Analysis
Yes
Yes
Add-on
Airank
Yes (Entities)
Advanced
No
No
Custom
Prerender.io
No
No
No
Yes
Usage-based
Optimizing for Generative Engines: Practical Steps
1. Holistic Content Research
Focus on long-tail, question-based keywords.
Analyze competitor AI citations and gaps.
2. Authoritative, Structured Content
Use clear headings, bullet points, and direct answers.
Add schema markup (FAQ, HowTo, Article).
3. Technical SEO for AI
Ensure crawlability (robots.txt, sitemaps).
For JS-heavy sites, use solutions like Prerender.io.
Optimize for mobile and fast loading.
4. AI Visibility Testing
Use Ayzeo to run real AI queries and track if/where your site is cited.
Monitor citation frequency and sentiment.
5. Continuous Improvement
Regularly update content with the latest facts.
Build brand authority through citations, reviews, and thought leadership.
Track and benchmark against competitors using GEO tools.
How Ayzeo Helps You Master GEO + SEO
Ayzeo is a unique platform that offers:
Comprehensive GEO + SEO Analysis: Simultaneously optimize for both search engines and AI-driven models.
Real AI Query Testing: See how your content is referenced by real LLMs.
Content Page Generator: Instantly craft pages that are optimized for both Google and AI engines.
LLM Citation Optimization: Receive actionable tips to boost your presence in ChatGPT, Claude, Gemini, and more.
Easy to Use: Just enter your URL and get immediate, actionable results.
“The GEO optimization was game-changing. My content now gets cited by ChatGPT and Claude regularly!” — David J., Content Creator
Visual & Interactive Resources
Placeholder Images and Videos
Infographic: SEO vs GEO workflow diagram (replace with your brand’s visual)
Screenshot: Ayzeo GEO analysis dashboard (replace with your tool screenshots)
Video Placeholder: Walkthrough of using Ayzeo for GEO optimization (upload your own demo video)
Table: Feature comparison (customize with your branding and data)
Instructions: Replace these placeholders with:
Screenshots of your dashboard or tool in action
Branded infographics showing GEO vs SEO
Customer testimonial video clips
Explainer videos on GEO basics
FAQs
Q: Is GEO replacing SEO?
No, GEO complements SEO. You need both for maximum digital visibility in 2025 and beyond.
Q: How do I know if my site is being cited by AI engines?
Use tools like Ayzeo’s AI Visibility Checker or Hall to monitor real AI responses and track citations.
Q: What is the fastest way to improve my GEO score?
Focus on authoritative, structured content and use Ayzeo’s actionable recommendations for quick wins.
Q: Which AI engines should I optimize for?
Prioritize ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.
Glossary
GEO (Generative Engine Optimization): Optimizing for AI-based citation and reference.
LLM (Large Language Model): AI systems like ChatGPT, Gemini, Claude.
Citation: Being referenced as a source in an AI-generated answer.
Schema Markup: Structured data to help AI understand content context.
I’ve published a new version of my browser extension (aka webextension) “IP Address & Geolocation”.
Changelog for version 2:
Country flags are now shown as an icon in the toolbar, thanks to @mispp, who has contributed code through GitHub
This can be switched back to the default globe icon in options page
The extension popup (the small window you get when clicking on the icon in the toolbar) has now an error handling with a retry-function. A snackbar (a notification) will appear when the extension is not able to load any data. In previous versions the progressbar was just running endlessly without any feedback in a case of an error.
Images were optimized with the help of optipng.
Build script added to create packages for different browsers automatically. WebExtensions were meant to be a cross-browser system for developing extensions but browsers still have different support in case of APIs and metadata files. So the script helps for testing and deploying the extension on different browsers.
Removed storage permission for Chrome-like browsers, Firefox still needs it to save the settings. This is a good example for the different behavior of the browsers.
Higher contrast for badge with the country code. Now the background is black and the text is white.
As of today the extension has over 140000 downloads where the most are from Opera users. One reason for the huge Opera user-base is, that my extension was trending in the “privacy & security” category of Opera’s Add-on store. It is still on page 2 of the most popular extensions. So give it a try.
I’ve released updates for the Android app and the browser extension of my tools named both “IP Address & Geolocation” with a total of over 120000 downloads.
With the new updates you’re now able to see your IPv6 and get also alerts for these when they change.
